Part 1

There’s an old saying that says “Birds a feather flock together.” Meaning you become what you hang around. 

Which means more often than not you adopt that persons philosophies and habits. Now that can be a good thing, or it can be a bad thing depending on who you are hanging around.

One industry that has definitely changed its old habits is car dealerships. An industry that was once riddled with weekly scandals has quickly become a business that’s almost like buying candy out of a vending machine.

Matter of fact you can already do that at Carvana. Quick, no haggle, and return policies have become the new buying model.

The days of salespeople helping you buy a car are quickly diminishing. Bringing forth the prophecy of what my old car boss used to say in the ’90s “If cars could sell themselves they would come with a tape.”

Well ok, they don’t come with an audio. The internet does that instead. 

So where’s that leave the salesperson? The truth is they aren’t salespeople anymore. They are order takers. Which is ok as long as you know everything about the vehicle yourself. If you don’t good luck on getting a person that knows anything about the vehicle.

A prime example of this is Best Buy. Try to get someone to tell you the real features of a TV or laptop. All they do it read what’s printed on the stickers tab to you.

They aren’t paid to care. They are order takers.

Which is what happens when you have an industry that all they do is sell the price and not value.

This exact thing is happening in real estate. For a long time, it has relied on the same old business model. Especially when it comes to selling homes. Selling price while never maximizing the owner‘s profits.

Just like in the car business companies are swooping in and changing the business model. Slashing the commissions and margins in order to try to sell your home.

It’s only a matter of time before the level of service that you get from Real Estate is the same you get while sitting in line at the DMV to get plates for your car.

But it’s the industries own fault. They haven’t over delivered for you the customer.  It’s going to cost them now.

But there is a silver lining to this. Like waters parting you will have to sides left at the end.

Those that List It or those that Flip It. We’ll dive into the rest in the next email.

To be continued…